Messi showed his talents to the world.

 It's a magical night in Madrid, for Liverpool 

 

When it came to money Jurgen Klopp said Goodbye and went for a walk in the nearby Central Park, Meanwhile, in the office of a law firm on New York's Lexington Avenue, his agents negotiated his new contract On that first October.

Liverpool FC annual salary at that time around 11 million euros

Klopp proved him right in 2019

The value of Liverpool has doubled to 2 billion euros

Liverpool is one of the most emotional brands in world football.

The CEO of AXA recently made a pilgrimage to Klopp in Liverpool and proudly posted a photo on Twitter, Klopp had passed the CEO test. the owner of Liverpool FC had screened the candidate according to all rules of investment arithmetic, How many points per game does he manage? How many goals to his team score on average?

How do his results on the pitch relate to the financial possibilities of his employer?

The figures spoke for Klopp. When he saw him in person that day Gordon, who has earned a fortune in three decades as a hedge fund manager was thrilled, It was clear that Jurgen as a football coach was on the same level as a company boss Like a man, you would like to trust your company to, He has been honored as World Coach of the Year 2019 and thus as the most valuable manager football's billion euro business has to offer Nobody would have expected that, I stand here 20 years ago, ten years ago, five years ago, four years ago, probably In British football coaches of top clubs are fittingly referred to as managers. Jurgen Klopp, with that familiar wide smile on his face, Since professional football has become a global business in which the ratings of top clubs reach several billion euros, It has given birth to a new class of top coaches, They plan new stadiums. Steal transfers. Charm sponsors and investors. Think about the health of players, and  Work.

And experiment with new digital tools Top coaches are now top managers. the managers can learn a lot from someone like Klopp. How to motivate people, how to withstand pressure, and.

OOh!! He's the market!!

Is he on the market?

Now I am interested

Sure, Klopp is a successful coach the small FSV Mainz where he took over the coaching job overnight in 2001 after eleven years, as a player in the second division led Klopp into the Bundesliga. With Borussia Dortmund For his investor, however, the focus is not on goals and victories as a coach but on how he increases the value of his club as a manager

and after the season of 2018 the value of the player's squad rose to over 1 billion and thus exceeded the billion euros threshold for the first time, The LFC closed the 2019 financial year with a profit of 46 million euros and unprecedented revenue of almost 600 million, Klopp's top boss John Henry also demands something countable Mathematical models with which he bet on the prices of soybeans and other raw materials Have brought the US-American a fortune of over 2 billion euros, His love belongs to baseball.

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So Henry, who's the main shareholder of the Fenway Sports Group has been buying into baseball teams for more than 30 years, He owns the famous Boston Red Sox, In Liverpool Klopp is to repeat what FSG succeeded in doing with the Red Sox, To restructure a traditional but rundown sports company. Since its purchase in 2002, More than just one time. The entry price at Liverpool was probably right, When FSG bought into the club in 2010 the club threatened to choke on its debts FSG only paid 350 million euros.

The city has kept up with the big clubs from Manchester Madrid or Munich for decades, The iconic anthem before every game at Anfield is legendary

You'll Never Walk Alone!! ♪ Y.N.W.A

Marc Kosicke became the club's agent in 2007

When he was still working for the sportswear

manufacturer Nike, that coach from Mainz suddenly appeared in his office because he wanted to be equipped by the US Brand, Difficult, said Kosicke because with coaches we don't sell sneakers

"But it was immediately clear to me that this guy is a modern leader with an uncanny energy and eloquence," Kosicke said

Klopp got some equipment but Kosicke also had him give leadership lectures internally at Nike, a huge success

Shortly afterward

he founded his agency project B to exclusively advise coaches.

Young stars like Julian Nagelsmann and Florian Kohfeldt are among his clients Whenever he is in Liverpool

he stays overnight with Klopp. Kosice could sell his most important asset as a speaker to a different global cooperation every week

Google Apple

BMW.  They all want Klopp

klopp's job title is the manager. Sounds simple but means he is in charge of almost everything, Klopp has kept the club focused on himself and at the same time made sure that he doesn't get stuck with details, In Dortmund, he shared the work with the CEO and a sports director, He soon made it clear to his US bosses that he would like to see a similar distribution of roles in Liverpool, they brought in Peter Moore ex-top manager of Microsoft and Electronic Arts to relieve the club in business matters, Klopp put world stars, who earn up to 200 thousand euros a week and have a market value of 150 million euros on a par with cooks and masseurs On a wall in the executive suite, Klopp had written

Together Strong

Klopp once described his philosophy with the sentence

Klopp delegates a lot. Back in Mainz, he had co-trainer Peter Krawietz

show self-selected videos during the halftime break to make players aware of mistakes, Since then the tactical genius nicknamed "The Eye" has been at his side, In 2016 he brought fitness guru Andreas Kornmayer to Liverpool as well as nutrition specialist Mona Nemer, Coincidence or not, he poached both of them from Bayern Munich who had bought away Dortmund stars Mario Götze and Robert Lewandowski, Additions such as Kornmayer and Nemma are as important to Klopp as million-dollar transfers. He even described Nemma's signing as his only world-class transfer.

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Because he thinks football is more complex, he not only relies on the best feet but also on the best minds. As of Drill Sergeant, Kornmayer prepares the professionals for the brutal style of play that Klopp demands Everyone gets his own training plan Depending on what his fitness data reveal, And Nemma makes sure that the stars also eat the best possible food. When Klopp arrived in Melwood, Now Nemma regularly studies the blood values of each player via the app and adjusts the diet. The team means everything to Klopp, That's why he also selects players according to whether they fit in the character, When he wanted to sign midfielder Georginio Wijnaldum, he invited him to his home to get to know him first, A dozen nationalities play together at Liverpool. Egyptians, Brazilians, Germans, Spaniards.

Such heterogeneous teams are also becoming increasingly common at international companies, They can only be led through a shared goal with a high level of intercultural competence, a strong sense of community, and a high level of professional authority, Sophisticated tactics require tools that make them easier to learn.  Here too Klopp was ahead of his industry

When he was asked to comment on the games of the national team on German television in 2005, He asked for software that would allow him to analyze scenes directly on the screen with flexible viewing angles and the ability to draw arrows or lines on the TV image, But there was no such thing, So Klopp convinced the broadcaster to develop one. A condition, he could then use it at Mainz, free of charge, of course, The man thinks like an entrepreneur, Klopp leads his team with a vision and innovation

He hands over responsibility to those who can do something better than he can and he is aware of his role in the football business Coaches are also entertainers, Only if the show on the pitch captivates the audience again and again will football remain one of the best paid, entertainment industries in the world, Football is theater says, Klopp. If we don't play a great play there will only be two people left sitting around at the end, Klopp uses his showmanship strategically. He used the first press conference in Liverpool as a kind of government statement. 

A saucy distinction from star coach Jose Mourinho who had branded himself "The Special One" As an advertising face, Klopp is one of the most sought after German celebrities, He already advertised Rusk, Razors, wallpaper paste, cars, and beer, He is expected to earn 1 million euros a year with the German investment advisor, The down-to-earth attitude gives Klopp credibility among fans, also makes the commercial side of the football business look less unlikable. Of course, the proceeds are always being maximized.